BBC 5 live Presenter videos

Brief: Support the launch of the new BBC Radio 5 live website with a set of videos that highlighted the talent of the presenters
Idea: The broad range of presenters to 5 Live meant the solution to the brief had to be complimentary to each personality and allow them to express themselves individually. The aim was to give the viewer an insight in to the lives of each presenter - instead of answers to generic questions we wanted the presenters to form a conversation with the viewer. To achieve this we had to find a way of creating the intimacy of a radio show but on film, we decided the best way to do this was if the presenter and the camera became one.