England Inspires

Brief: Create a film for the launch of the new 2009 England kit. The film was screened at the Umbro Energy Space, an exclusive exhibition space and pop up retail shop created for the launch of the kit.
Idea: The idea was to link historic Umbro kits with cultural and social references of the times. The film was treated in the style of an art installation with the shirts representing canvas' which footage was then projected on to. This was then mixed with audio clips and sound effects to create a bespoke film showcasing Umbro's heritage.