Gola 100 Years
- Brief
- To produce an moving image piece to launch the latest range of colourful trainers and celebrate 100 years of Gola.
- Idea
- The starting point for the concept was the Great British institution of the Red Arrows.
This was then adapted into a nocturnal setting with the coloured shoes leaving corresponding light trails. The spots featured the shoes each taking on personalities of their own and tearing around the sky to music by Roxy Music.
- Client
- Gola
- Medium
- Viral.
- Exposure
- Pitch.
- Animation
- Steel Drum.
