Hamtrak '06 - Hamster Racing
- Brief
- To create awareness of the launch of MTV's online tv channel; MTV Overdive.
- Idea
- Our idea was to create the Hamtrak '06 series, the pinnacle of rodent motorsport, consisting of four wheel to wheel races. With the help of Diamond Dogs duo we created great viral advertising as well as exclusive content that was all hosted on MTV Overdrive.
- Client
- MTV UK
- Medium
- Web Site, Viral, Online TV.
- Exposure
- Worldwide.
- Director
- Diamond Dogs.
- Concept
- Point Blank.
- Build
- Diamond Dogs.
