Stay Grounded

Brief: dothegreenthing.com is a public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories from creative people and community members from 177 countries around the world, Green Thing focuses on seven things you can do, and enjoy doing, to make a difference. Green Thing's focus for the creative community for this New Year is "Stay Grounded". The brief was to articulate, through a one minute film, the benefits of not flying. A sure-fire way to ruin a good holiday is to top and tail it with a plane ride dumping huge amounts of CO2 and other greenhouse gases straight into the atmosphere. Why not stop the jetting around and travel in a slower way giving you a better state of mind.
Idea: The creative idea was inspired by a trip to Kew on a beautiful day, lying in the green grass looking up at the trees and seeing the obscene amount of Planes cutting through the blue sky of London on their way to Heathrow Airport and the hideous noise pollution they created in this, the most beautiful of locations.