Discovery Brand Packs
- Brief
- The objective of this brand pack is to present the Discovery portfolio to key partners and deliver essential information.
It needed to show each of the individual channels has its own face and reaches specific target audience but also portray them as part of a family pack under the Discovery umbrella brand.
- Idea
- This route takes the iconic Discovery globe and uses it as a window in to which we see the diverse world of the Discovery Network.
It engages the end user through it being visually seductive and intriguing combined with premium production values, reflecting the brands core values.
- Client
- Discovery Networks Communications
- Medium
- Brand Pack.
- Exposure
- UK And Russia.
- Art Direction
- Point Blank.
