Dockers Campaign

Brief
Produce a summer campaign for the fashion retailer Dockers using the strapline, "Some things just fit better."
Idea
We created a candid and natural fashion campaign embracing the brand values of Dockers' clothes and how they fit into a real familys life.
Client
Dockers/BBH
Medium
POS, In-Store Commercial, In-Store Brochure, Brand Book, Bags.
Exposure
Pan European.
Photography
Tierney Gieron.
Art Direction
Point Blank, Nick Foley.