Matthew Williamson

Brief
To create an invitation for the spring/summer 07 collection show in New York.
Idea
Taking inspiration from the trademark flower prints of MW we created two invites for the show. 150 special guests including the Vogue editors were sent an engineered black chromolux box containing a real pink flower. The other 550 invitations were foil blocked with a shimmering silver film.
Client
Matthew Williamson
Medium
Invites.
Exposure
Worldwide.
Typography
Point Blank.
Illustration
Point Blank.