Point Blank Identity

Brief
Create a new identity for ourselves - always the toughest job!
Idea
Taking the 'o' from our logo, which traditionally has been filled in to form a black dot, we commissioned an 8ft black PVC ball that joined us on a tour of Europe. The ball was then photographed in various situations along the way.
Client
Point Blank Collective
Medium
Stationary.
Exposure
National.
Photography
Andrea Restello.