SpinVox Launch Campaign

Brief
Brand and create a campaign to launch SpinVox - a phone service that converts voice into text, blog, comments on social networks, email and memo - in North America, South Africa and selected European Territories.
Idea
The idea was simply to cement voice into solid text. We have articulated this through various powerful images that reflect the target market in Northern America from a Hick student to a Football campus using the Spinvox oversized type. This makes irresistible the notion that when (often random/spontaneous) words are written they can become arresting and immensely powerful.
Client
Spinvox
Medium
Style Guide, Press Ads, POS, In-Store, Guerrilla Activity, Events, Brand Book.
Exposure
South America, North America, European Regions.
Photography
Cody Burridge.