Totally Jodie Marsh
- Brief
- To advertise "Totally Jodie Marsh" on MTV raising awareness of the program and subject of the show. She has set a date to get married and doesn't have a groom... yet!
- Idea
- We felt to answer the brief was to highlight Jodie Marsh being... Jodie Marsh and play on the already formed public perception of her. Taking Jodie in her "wedding" dress hands on head in bewilderment and despair and shoot her against the background of a wedding reception. We combined her with the show title "Who'll take her up the aisle" to create a fully integrated campaign including billboards, bus backs print, TV commercial and digital.
- Client
- MTV UK
- Medium
- Web Campaign, TV Commercial, 48 Sheets., Web Campaign, TV Commercial, 48 Sheets.
- Exposure
- UK., UK.
